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South Korean girl group (G)I-DLE tops the NetEase Cloud Music charts with 300,000 copies sold of their latest mini-album.

Chinese online music platform NetEase Cloud Music has announced that the latest mini-album from South Korean girl group (G)I-DLE has dominated the platform’s 2023 charts with 300,000 copies sold. The six-song mini-album titled “I FEEL” debuted on NetEase Cloud Music on May 15, 2023, rapidly amassing more than 20 million streams.

The platform has offered virtual customized features specific to the album across NetEase Cloud Music, including profile photo decoration, a pink theme, and exclusive images and videos. Meanwhile, the company issued digital LED billboards in central commercial districts across five cities globally to “deepen user engagement and establish closer connections between musicians and their fans.”

(G)I-DLE has soared in popularity across the platform since the debut of their full-length album, I NEVER DIE, and their fifth mini-album, “I LOVE.” Digital sales from those two releases and the most recent mini-album have exceeded 1.5 million copies sold on NetEase Cloud Music, accumulating over 264 million streams.

“NetEase Cloud Music’s prevalence as a go-to music platform in China brings exposure to aspiring artists to its sizeable and growing community of music lovers, including K-Pop and J-Pop fans, backed by its abundant resources that support artists and groups like (G)I-DLE with significant promotions and marketing opportunities,” says NetEase. “The platform has extensive music copyright collaborations with a number of top Asian record labels, including SM Entertainment, YG Entertainment, Avex, KAO!INC, and Pony Canyon.”

NetEase’s focus on Cloud Music as a platform to discover and promote emerging musicians has made it a destination of choice for exploring new and independent music among listeners in China. The platform has been recognized as the most popular entertainment app among Gen Z users nationwide, providing “precise, personalized recommendations,” promoting user interaction, and creating a robust social community.